IPPE has a new and improved system to invite an unlimited number of your customers through Traffic Boost, enabling you to customize, with your company logo, a personalized invitation to register and attend IPPE and to visit your booth. IPPE will provide you with an invitation template and approve the final message that you can send to YOUR customer database with YOUR company name and email in the "From:" line, not the address of a third party. You will be able to track the customers who accept your invitation and register for IPPE through a report within your registration dashboard. Your customized email will contain a designated promo code and link directly to the registration site and provide FREE REGISTRATION through Jan. 10, 2020.